In order to gain a better understanding as to what type of ideas we should incorporate within your thriller, we had to choose our target audience carefully, then we had to carry out some primary research within our chosen audience. As we had to accomplish some primary research, we designed a questionnaire that included some aims and ideas that we would like to go into. As we had a solid idea of what we wanted to incorporate within our thriller before we carried out our primary research, it was hard to drift away from that idea but we decided to question our target audience about ideas we weren't 100% sure about, for example, what we should call our thriller.
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