Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts
Monday, 30 November 2015
(Secondary Audience Research) Age Certificate Guidelines
Before planning many aspects of our thriller, I decided to carry out some secondary research and look into the guidelines of various age certificates in order to gain a better understanding as to what makes a film a certain age certificate. Furthermore, I also carried out this research in order to see what I would have to include/not include in order to reach an appropriate age group. Furthermore, I chose to look at the age certificate "12 and 12A" as well as "15", I decided to look at these to ages certificates in order to distinguish the two. This will also enable me to tailor my target audience as well as tweak my thriller in the future in order to make it as suitable as possible.
What's the difference between 12 and 12A?
"The 12A requires an adult to accompany any child under 12 seeing a 12A film at the cinema. This is enforced by cinema staff and a cinema may lose its license if adult accompaniment is not enforced for children under 12 admitted to a 12A film. Accompanied viewing cannot be enforced in the home, so the 12 certificate remains for DVD/Blu-ray, rather than the 12A. The 12 is also a simpler system for retailers. It means they cannot sell or rent the item unless the customer is over the age of 12."
Age 12 and 12A Certificate Guidelines
Strong Language:
"The BBFC's Guidelines state that strong language (e.g. 'f***') may be passed at 12 or 12A, depending on the manner in which it is used, who is using the language, its frequency and any special contextual justification. Aggressive uses of strong language may result in a film or DVD being placed at the 15 category. There is some allowance for puns on strong language at this category. There may be moderate language (e.g. uses of terms such as ‘bitch’ and ‘twat’ at 12 or 12A)."
Discrimination:
"Any discriminatory language or behaviour will not be endorsed by the work as a whole. Aggressive discriminatory language (for example homophobic or racist terms) is unlikely to be passed at 12A or 12 unless it is clearly condemned."
Sex Behaviour:
"Sex may be briefly and discreetly portrayed at 12A or 12. Verbal sex references should not go beyond what is suitable for young teenagers. Comedy may lessen the impact of some moderate sex references or innuendo but frequent crude sex references are unlikely to be accepted at this category. There may be nudity in 12A films but nudity in a sexual context should only be brief and discreet. Sex and sex references are treated the same irrespective of sexuality."
Violence:
"At 12A, moderate violence is allowed but it should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if they can be justified by their context (for example brief sight of bloody injury in a medical drama). Action sequences and weapons may be present at 12A or 12, and there may be long fight scenes or similar. Weapons which might be easily accessible to 12 year olds (such as knives) should not be glamorised in 12A and 12 works. Sexual violence, such as scenes of rape or assault, may only be implied or briefly and discreetly indicated at 12A and 12. Such scenes must also have a strong contextual justification."
Horror:
"Some horror films are passed at this category. Moderate physical and psychological threat is permitted at 12 or 12A as long as horror sequences are not too frequent or sustained and the overall tone is not disturbing."
Drugs:
"Dangerous behaviour (for example hanging and suicide) may be present in 12A or 12 works but will not dwell on detail which could be copied or present those activities in a manner that children are likely to copy. Anti-social behaviour should not be endorsed. There may be infrequent sight of drugs misuse in a 12A or a 12 but the portrayal should not be glamorised or provide instructional detail."
Age 15 Certificate Guidelines
Strong Language:
"At 15 there is no upper limit on the number of uses of strong language (e.g. ‘f***’). Occasionally there may be uses of the strongest terms (e.g. 'c***'), depending on the manner in which they are used, who is using the language, its frequency and any special contextual justification. However, continued or aggressive use will not normally be passed 15."
Discriminatory/Offensive Terms:
"There may be racist, homophobic or other discriminatory language, and the work could explore themes relating to this. However, at 15 the work as a whole must not endorse discriminatory language or behaviour."
Themes:
"No theme is prohibited, provided the treatment is appropriate for 15 year olds."
Sex and Nudity:
"At 15 sexual activity can be portrayed, but usually without strong detail. Some sex scenes can be quite long at this category. Though nudity may be allowed in a sexual context there will usually be no strong detail. There are no constraints on nudity in a non-sexual or educational context. There can be strong references to sex and sexual behaviour, but especially strong or crude references are unlikely to be acceptable unless justified by context. Sex and sex references are treated the same irrespective of sexuality."
Strong Violence:
"At 15 violence may be strong. It should not dwell on the infliction of pain or injury, however, and the strongest gory images are unlikely to be acceptable. Strong sadistic violence is also unlikely to be acceptable."
Sexual Violence:
"There may be detailed verbal references to sexual violence (for example descriptions of rape or sexual assault in a courtroom scene or in victim testimony) but any portrayal depiction of sexual violence must be discreet and justified by context."
Horror:
"At 15 there can be strong threat and horror as long as there is no sustained focus on sadistic or sexualised threat."
Drugs:
"At 15 drug taking may be shown but the work as a whole must not promote or encourage drug misuse (for example, through instructional detail). The misuse of easily accessible and highly dangerous substances like aerosols or solvents is unlikely to be acceptable at 15."
http://www.bbfc.co.uk/what-classification/12a-and-12
http://www.bbfc.co.uk/what-classification/15
What's the difference between 12 and 12A?
"The 12A requires an adult to accompany any child under 12 seeing a 12A film at the cinema. This is enforced by cinema staff and a cinema may lose its license if adult accompaniment is not enforced for children under 12 admitted to a 12A film. Accompanied viewing cannot be enforced in the home, so the 12 certificate remains for DVD/Blu-ray, rather than the 12A. The 12 is also a simpler system for retailers. It means they cannot sell or rent the item unless the customer is over the age of 12."
Age 12 and 12A Certificate Guidelines
Strong Language: "The BBFC's Guidelines state that strong language (e.g. 'f***') may be passed at 12 or 12A, depending on the manner in which it is used, who is using the language, its frequency and any special contextual justification. Aggressive uses of strong language may result in a film or DVD being placed at the 15 category. There is some allowance for puns on strong language at this category. There may be moderate language (e.g. uses of terms such as ‘bitch’ and ‘twat’ at 12 or 12A)."
Discrimination:
"Any discriminatory language or behaviour will not be endorsed by the work as a whole. Aggressive discriminatory language (for example homophobic or racist terms) is unlikely to be passed at 12A or 12 unless it is clearly condemned."
Sex Behaviour:
"Sex may be briefly and discreetly portrayed at 12A or 12. Verbal sex references should not go beyond what is suitable for young teenagers. Comedy may lessen the impact of some moderate sex references or innuendo but frequent crude sex references are unlikely to be accepted at this category. There may be nudity in 12A films but nudity in a sexual context should only be brief and discreet. Sex and sex references are treated the same irrespective of sexuality."
Violence:
"At 12A, moderate violence is allowed but it should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if they can be justified by their context (for example brief sight of bloody injury in a medical drama). Action sequences and weapons may be present at 12A or 12, and there may be long fight scenes or similar. Weapons which might be easily accessible to 12 year olds (such as knives) should not be glamorised in 12A and 12 works. Sexual violence, such as scenes of rape or assault, may only be implied or briefly and discreetly indicated at 12A and 12. Such scenes must also have a strong contextual justification."
Horror:
"Some horror films are passed at this category. Moderate physical and psychological threat is permitted at 12 or 12A as long as horror sequences are not too frequent or sustained and the overall tone is not disturbing."
Drugs:
"Dangerous behaviour (for example hanging and suicide) may be present in 12A or 12 works but will not dwell on detail which could be copied or present those activities in a manner that children are likely to copy. Anti-social behaviour should not be endorsed. There may be infrequent sight of drugs misuse in a 12A or a 12 but the portrayal should not be glamorised or provide instructional detail."
Age 15 Certificate Guidelines
Strong Language: "At 15 there is no upper limit on the number of uses of strong language (e.g. ‘f***’). Occasionally there may be uses of the strongest terms (e.g. 'c***'), depending on the manner in which they are used, who is using the language, its frequency and any special contextual justification. However, continued or aggressive use will not normally be passed 15."
Discriminatory/Offensive Terms:
"There may be racist, homophobic or other discriminatory language, and the work could explore themes relating to this. However, at 15 the work as a whole must not endorse discriminatory language or behaviour."
Themes:
"No theme is prohibited, provided the treatment is appropriate for 15 year olds."
Sex and Nudity:
"At 15 sexual activity can be portrayed, but usually without strong detail. Some sex scenes can be quite long at this category. Though nudity may be allowed in a sexual context there will usually be no strong detail. There are no constraints on nudity in a non-sexual or educational context. There can be strong references to sex and sexual behaviour, but especially strong or crude references are unlikely to be acceptable unless justified by context. Sex and sex references are treated the same irrespective of sexuality."
Strong Violence:
"At 15 violence may be strong. It should not dwell on the infliction of pain or injury, however, and the strongest gory images are unlikely to be acceptable. Strong sadistic violence is also unlikely to be acceptable."
Sexual Violence:
"There may be detailed verbal references to sexual violence (for example descriptions of rape or sexual assault in a courtroom scene or in victim testimony) but any portrayal depiction of sexual violence must be discreet and justified by context."
Horror:
"At 15 there can be strong threat and horror as long as there is no sustained focus on sadistic or sexualised threat."
Drugs:
"At 15 drug taking may be shown but the work as a whole must not promote or encourage drug misuse (for example, through instructional detail). The misuse of easily accessible and highly dangerous substances like aerosols or solvents is unlikely to be acceptable at 15."
http://www.bbfc.co.uk/what-classification/12a-and-12
http://www.bbfc.co.uk/what-classification/15
(Secondary) Audience Research
Avengers: Age of Ultron (Joss Whedon, 2015)
Avengers: Age of Ultron is a grossing thriller film with the estimated budget for Avengers: Age of Ultron being recorded as $250million. The thriller took a gross of $459,005,868 in the USA, CNY 973,000,000 in China and got a gross of $1,405,035,767 worldwide.
The production companies behind the film where The Walt Disney Company, Marvel Entertainment, The Walt Disney Studios. Avengers: Age of Ultron had a release of 4,276 screens in the USA with the weekend gross $191,271,109. The film was released in 77 countries.
The film was credited with 3 awards, within this they won Choice Movie and Choice Movie Actor.
Avengers: Age of Ultron is a grossing thriller film with the estimated budget for Avengers: Age of Ultron being recorded as $250million. The thriller took a gross of $459,005,868 in the USA, CNY 973,000,000 in China and got a gross of $1,405,035,767 worldwide.
The production companies behind the film where The Walt Disney Company, Marvel Entertainment, The Walt Disney Studios. Avengers: Age of Ultron had a release of 4,276 screens in the USA with the weekend gross $191,271,109. The film was released in 77 countries.
The film was credited with 3 awards, within this they won Choice Movie and Choice Movie Actor.
(Primary) Audience Research
(Completed by Me)
In order to gain a better understanding as to what type of ideas we should incorporate within your thriller, we had to choose our target audience carefully, then we had to carry out some primary research within our chosen audience. As we had to accomplish some primary research, we designed a questionnaire that included some aims and ideas that we would like to go into. As we had a solid idea of what we wanted to incorporate within our thriller before we carried out our primary research, it was hard to drift away from that idea but we decided to question our target audience about ideas we weren't 100% sure about, for example, what we should call our thriller.
In order to gain a better understanding as to what type of ideas we should incorporate within your thriller, we had to choose our target audience carefully, then we had to carry out some primary research within our chosen audience. As we had to accomplish some primary research, we designed a questionnaire that included some aims and ideas that we would like to go into. As we had a solid idea of what we wanted to incorporate within our thriller before we carried out our primary research, it was hard to drift away from that idea but we decided to question our target audience about ideas we weren't 100% sure about, for example, what we should call our thriller.
Tuesday, 24 November 2015
Grade E (Analysis Of Other Student's Work)
Titles Sequence
Academy Pictures Presents
A E.J.R Production
A Film By
Emily Maunder: Director & Editor
Jamilla Dumbuya: Cinematographer
Ruby Gevaux: Sound Recorder
Starring Shane Abi Rhea Shansel
The Ring Of Trees
Titles
- written in a serif font, almost like there is blood dripping from the titles
- monochrome theme of the titles at the very beginning so the audience notices the titles
- written in the centre of the screen to inform the audience
- only last for a couple of seconds
Grade A (Analysis Of Other Student's Work)
Title Sequence
Blue Moon Cinema
A Surburban House Production
Daniel Barron
Rebecca Welbourn
Emma McCarthy
Charlotte Dixie
James Hammett
Grace Adamson
Casting Niamh Cooper
Costume Design Alyssa Watling
Music Emily Barron
Editing Emily Barron
Director of Photography Alyssa Watling
Produced By Emily Barron, Alyssa Watling
Jessie Donkor, Niamh Cooper
Directed by Emily Barron
Alyssa Watling
Jessie Donkor
Niam Cooper
TORN.
Titles
- white titles are shown in the corners
- the positioning of the titles in the corner is to inform the audience, but not draw their attention away from the main plot
- sans serif font
- final scene is of the title "Torn" which is written in a large sans font that focus' the audience's attention
Sunday, 8 November 2015
Spooks: The Greater Good (Opening Sequence) Analysis
Camera
Throughout the opening sequence of Spooks, an extensive variety of of camera shots and angles have been assimilated. For example, a panning, ariel shot of the city has been used with the intention of setting the scene and introducing the audience to one of many locations of the film. The camera depicts the surroundings and suggests to the audience that the thriller occurs in a modern society (02:11). Furthermore, ambiguity of the scene and dark, grey clouds build a suspenseful atmosphere and draw's the audience's attention to the scenario.
Editing
During the first few minutes of the thriller, a long take can be seeing from panning from left to right slowing coming to a halt in order to introduce the characters. Furthermore, as they are the first characters to be seen, this depicts that they are significant to the overall story line of the thriller. As the car pans, this includes the audience and enables them to relate to the scene as the characters are stuck in traffic, which is what some of the audience may experience in everyday life. Furthermore, as the long take zooms into the characters, it makes the audience feel like they are in the car along side them.
Sound
Throughout the duration of the opening sequence, a sound bridge can be heard. For example, when we hear the helicopter before we see it, this creates a tense and suspenseful atmosphere as the audience do not know what to expect next within the story line. However, ambient sound can also be heard throughout the sequence. For example, the cars beeping during the traffic scenario, this builds onto the verisimilitude of the piece and creates a realistic scene which, once again, the audience can relate to.
Mise-en Scene
As the opening sequence progresses, the audience and other viewers can see strategically placed props in order to make the scene seem as realistic as possible. For example, a large variety of technology, gadgets and computers as well as CCTV, which implies that they could be a part of a large corporation. Furthermore, the male characters within this scene are wearing formal costumes, such as ties and suits, which depicts that they play a significant role, as well as suggesting that they are an asset to a large company. This builds suspense as the thriller is still mysterious at this point which draw's the audience's attention as they do not know what to expect.
Sequence Titles
Titles
The titles within the duration of the opening sequence are presented in variating shades and tones, whilst also being presented in a sans serif font. In addition, the vast majority of the titles are centred in order to draw their target audience's attention and inform them.
Throughout the opening sequence of Spooks, an extensive variety of of camera shots and angles have been assimilated. For example, a panning, ariel shot of the city has been used with the intention of setting the scene and introducing the audience to one of many locations of the film. The camera depicts the surroundings and suggests to the audience that the thriller occurs in a modern society (02:11). Furthermore, ambiguity of the scene and dark, grey clouds build a suspenseful atmosphere and draw's the audience's attention to the scenario.
Editing
During the first few minutes of the thriller, a long take can be seeing from panning from left to right slowing coming to a halt in order to introduce the characters. Furthermore, as they are the first characters to be seen, this depicts that they are significant to the overall story line of the thriller. As the car pans, this includes the audience and enables them to relate to the scene as the characters are stuck in traffic, which is what some of the audience may experience in everyday life. Furthermore, as the long take zooms into the characters, it makes the audience feel like they are in the car along side them.
Sound
Throughout the duration of the opening sequence, a sound bridge can be heard. For example, when we hear the helicopter before we see it, this creates a tense and suspenseful atmosphere as the audience do not know what to expect next within the story line. However, ambient sound can also be heard throughout the sequence. For example, the cars beeping during the traffic scenario, this builds onto the verisimilitude of the piece and creates a realistic scene which, once again, the audience can relate to.
Mise-en Scene
As the opening sequence progresses, the audience and other viewers can see strategically placed props in order to make the scene seem as realistic as possible. For example, a large variety of technology, gadgets and computers as well as CCTV, which implies that they could be a part of a large corporation. Furthermore, the male characters within this scene are wearing formal costumes, such as ties and suits, which depicts that they play a significant role, as well as suggesting that they are an asset to a large company. This builds suspense as the thriller is still mysterious at this point which draw's the audience's attention as they do not know what to expect.
Sequence Titles
Entertainment One
Pinewood
Isle of Man Film
Kudos
Shine Pictures
Altitude
London
Thames House, MI5 Headquarters
Titles
The titles within the duration of the opening sequence are presented in variating shades and tones, whilst also being presented in a sans serif font. In addition, the vast majority of the titles are centred in order to draw their target audience's attention and inform them.
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